Ford, recognizing its own success, even copied the T-Bird’s roofline for certain Galaxie and Falcon models, creating the “Thunderbird look,” a move that could have diluted the image, but probably helped overall sales instead. It looked special, and nobody else had anything like it.įord beat GM to the punch surprisingly often in certain market segments, the T-Bird, Mustang, and LTD being examples of “better ideas” that sent GM scrambling for their drawing boards. When Ford introduced the four-seater ‘Bird for 1958, sales immediately exploded because Ford had made its dream car practical. It was unlike any other Ford or Mercury, and it was luxurious and attractive. Most likely, its popularity stemmed from its attainable distinctiveness. What accounted for this cachet? Why was the T-Bird such a special thing? Thank you.(first posted ) Have you ever considered how odd it is that Ford, that manufacturer of solid, reliable, conservative transportation, produced a true competitor to Cadillac and Lincoln? The T-Bird, at least until the mid-1960s, was a status symbol for the rich and moderately well-off, a thing of beauty that really had a market all to itself until the Riviera came along in 1963 and even then, the T-Bird sold in greater numbers. I am really happy that someone (you) still makes a stock paint color for a vehicle that is almost 50 years old. I will spread the word, concerning your great service. "I can't believe the expediency of your service. Great product, and will definitely recommend to anyone in need of touchup paints and supplies" "Received your touchup kit and could not be more pleased with the results. "I just got around to using my touch up paint today and I just want to say that color match is excellent! I will purchase from your company again." Even this grandma can handle a few chips and scratches with professional tools and instructions. "PAINT RECEIVED AND THE COLOR MATCH IS PERFECT. I was surprised on how well the paint matched my car considering that it faded over time. TO DATE, ALL OF MY ORDERS HAVE BEEN COMPLETED WITHOUT ISSUES. "YOUR SITE IS ONE OF THE BETTER SITES I'VE USED. Keep UP the great product, while keeping DOWN the price." "I am a repeat customer and the last time, the color was a perfect match. I will definitely recommend your business. "Just wanted to let you know that an order I received for WG2 touch up matched perfectly, unlike the dealer stuff.
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